My player-coach approach blends strategy, research, and design into world-class products and practices.
Player-Coach & Visionary Leader

Player-Coach & Visionary Leader

I've led strategic design initiatives across renowned companies including Optimizely, eBay, Mindtickle, and Apple. As a player-coach, I build high-performing design teams that align user needs with business objectives. Through hands-on mentorship, process optimization, and design system scaling, I create environments where teams can thrive.

Design Portfolio & Process

Design Portfolio & Process

My portfolio demonstrates a process-driven approach to delivering innovative products that drive customer engagement and streamline complex workflows—spanning both enterprise platforms and consumer applications. I transform complex business challenges into elegant, impactful user experiences.

View my design work →



Latest Projects

Mindtickle: Catalyst for Change

Mindtickle: Catalyst for Change

Driving Change and Developing AI-powered Workflows
Optimizely: Flags

Optimizely: Flags

Revolutionizing and Scaling Experimentation & Feature Management